ASHER PERUSCINI
Helping companies build, shape, and lead more impactful and efficient design teams, systems, and AI Ops.
I'm a
Design Leader
Design Leader
Design Leader
Design Leader
Design Leader
and
Problem-solver
Problem-solver
Problem-solver
Problem-solver
Problem-solver
with over
13 years
13 years
13 years
13 years
13 years
of experience in the
Finance
Finance
Finance
Finance
Finance
,
Automotive
Automotive
Automotive
Automotive
Automotive
,
and
Service Marketplace
Service Marketplace
Service Marketplace
Service Marketplace
Service Marketplace
industries.
My expertise extends to
coaching
coaching
coaching
coaching
coaching
and
mentoring
mentoring
mentoring
mentoring
mentoring
design teams, helping
individuals grow in their craft, while fostering a culture of
collaboration
collaboration
collaboration
collaboration
collaboration
, curiosity, and continuous improvement.
I'm a
Design Leader
Design Leader
Design Leader
Design Leader
Design Leader
and
Problem-solver
Problem-solver
Problem-solver
Problem-solver
Problem-solver
with over
13 years
13 years
13 years
13 years
13 years
of experience in the
Finance
Finance
Finance
Finance
Finance
,
Automotive
Automotive
Automotive
Automotive
Automotive
,
and
Service Marketplace
Service Marketplace
Service Marketplace
Service Marketplace
Service Marketplace
industries.
My expertise extends to
coaching
coaching
coaching
coaching
coaching
and
mentoring
mentoring
mentoring
mentoring
mentoring
design teams, helping
individuals grow in their craft, while fostering a culture of
collaboration
collaboration
collaboration
collaboration
collaboration
, curiosity, and continuous improvement.
I'm a
Design Leader
Design Leader
Design Leader
Design Leader
Design Leader
and
Problem-solver
Problem-solver
Problem-solver
Problem-solver
Problem-solver
with over
13 years
13 years
13 years
13 years
13 years
of experience in the
Finance
Finance
Finance
Finance
Finance
,
Automotive
Automotive
Automotive
Automotive
Automotive
,
and
Service Marketplace
Service Marketplace
Service Marketplace
Service Marketplace
Service Marketplace
industries.
My expertise extends to
coaching
coaching
coaching
coaching
coaching
and
mentoring
mentoring
mentoring
mentoring
mentoring
design teams, helping
individuals grow in their craft, while fostering a culture of
collaboration
collaboration
collaboration
collaboration
collaboration
, curiosity, and continuous improvement.
Experience
Experience
Head of Product Design
Head of Product Design
Head of Product Design
Bark
Bark
Bark
2022 – 2024
2022 – 2024
Lead Product Designer
Lead Product Designer
Lead Product Designer
Workday
Workday
Workday
2020 – 2022
2020 – 2022
Senior Product Designer
Senior Product Designer
Senior Product Designer
Intuit
Intuit
Intuit
2019 – 2020
2019 – 2020
Founding Designer/Design Manager
Founding Designer/Design Manager
Founding Designer/Design Manager
myKaarma
myKaarma
myKaarma
2015 – 2019
2015 – 2019
Soft Skills
Soft Skills
Design Leadership
Vision Setting
Critical & Strategic Thinking
Stakeholder Communication
Coaching
Mentoring
Team Leadership
Team Building
Cross-functional Collaboration
Prioritisation & Delegation
Storytelling
Creative Problem-solving
Empathetic & User-centred
Interaction Design
Adaptability
Growth Mindset
+ More
Hard Skills
Hard Skills
UI/UX Design
Human-Centered Design
Product Strategy
UX Research Methodologies
Data Analysis & Interpretation
Design Systems
Design Systems
Design Systems
Competitive & Market Analysis
Accessibility (a11y)
Information Architecture
Design Sprints
Agile / Scrum
Design Reviews & Critique
Interaction & Service Design
User Research
Design Ops
HTML, CSS, and Javascript
Budget & Resource Planning
+ More
Workday Success Plan
Lead Product Designer
With user-centered approach, the goal was to create a new product line to provide a support portal for enterprise customers so they can multiply their success on the Workday platform.
Product Strategy
CX Design
Workday Success Plan
Lead Product Designer
With user-centered approach, the goal was to create a new product line to provide a support portal for enterprise customers so they can multiply their success on the Workday platform.
Product Strategy
CX Design
Workday Success Plan
Lead Product Designer
With user-centered approach, the goal was to create a new product line to provide a support portal for enterprise customers so they can multiply their success on the Workday platform.
Product Strategy
CX Design
Refocusing the Workday Intranet
Lead Product Designer
As Workday grows, so do the resources that employees need access to. I led the push to redesign the company intranet from the ground up, to improve discoverability, streamline access to key resources, and foster cross-functional connection.
Interaction Design
AI / LLMs
Refocusing the Workday Intranet
Lead Product Designer
As Workday grows, so do the resources that employees need access to. I led the push to redesign the company intranet from the ground up, to improve discoverability, streamline access to key resources, and foster cross-functional connection.
Interaction Design
AI / LLMs
Refocusing the Workday Intranet
Lead Product Designer
As Workday grows, so do the resources that employees need access to. I led the push to redesign the company intranet from the ground up, to improve discoverability, streamline access to key resources, and foster cross-functional connection.
Interaction Design
AI / LLMs
ARK Design System
Stakeholder (Head of Product Design)
ARK was created to unify the customer experience across Bark’s portfolio of mediums by providing a scalable, accessible, and modular design system. With a strong focus on consistency and speed, ARK empowers product teams to build cohesive, brand-aligned experiences—reducing design debt and accelerating delivery across platforms.
Leadership
Design Strategy
ARK Design System
Stakeholder (Head of Product Design)
ARK was created to unify the customer experience across Bark’s portfolio of mediums by providing a scalable, accessible, and modular design system. With a strong focus on consistency and speed, ARK empowers product teams to build cohesive, brand-aligned experiences—reducing design debt and accelerating delivery across platforms.
Leadership
Design Strategy
ARK Design System
Stakeholder (Head of Product Design)
ARK was created to unify the customer experience across Bark’s portfolio of mediums by providing a scalable, accessible, and modular design system. With a strong focus on consistency and speed, ARK empowers product teams to build cohesive, brand-aligned experiences—reducing design debt and accelerating delivery across platforms.
Leadership
Design Strategy
Apps.com Reboot
Senior Product Designer (Lead)
Redesigned with a partner-first mindset, the new apps.com aimed to better showcase third-party solutions within the QuickBooks ecosystem. The goal was to improve discoverability, build trust through clearer value communication, and drive higher engagement between small businesses and app developers—ultimately strengthening the overall QuickBooks platform experience.
Design Strategy
Branding
Apps.com Reboot
Lead Product Designer
Redesigned with a partner-first mindset, the new apps.com aimed to better showcase third-party solutions within the QuickBooks ecosystem. The goal was to improve discoverability, build trust through clearer value communication, and drive higher engagement between small businesses and app developers—ultimately strengthening the overall QuickBooks platform experience.
Design Strategy
Branding
Apps.com Reboot
Senior Product Designer (Lead)
Redesigned with a partner-first mindset, the new apps.com aimed to better showcase third-party solutions within the QuickBooks ecosystem. The goal was to improve discoverability, build trust through clearer value communication, and drive higher engagement between small businesses and app developers—ultimately strengthening the overall QuickBooks platform experience.
Design Strategy
Branding
In-Product App Discovery
Lead Product Designer
With a focus on contextual relevance and user trust, the in-product app discovery experience was redesigned to help small business owners find and adopt the right tools directly within QuickBooks. The goal was to surface high-value apps at the right moment in the user journey—streamlining workflows, driving app adoption, and delivering more value without leaving the core product.
User Research
Design Sprint
In-Product App Discovery
Lead Product Designer
With a focus on contextual relevance and user trust, the in-product app discovery experience was redesigned to help small business owners find and adopt the right tools directly within QuickBooks. The goal was to surface high-value apps at the right moment in the user journey—streamlining workflows, driving app adoption, and delivering more value without leaving the core product.
User Research
Design Sprint
In-Product App Discovery
Lead Product Designer
With a focus on contextual relevance and user trust, the in-product app discovery experience was redesigned to help small business owners find and adopt the right tools directly within QuickBooks. The goal was to surface high-value apps at the right moment in the user journey—streamlining workflows, driving app adoption, and delivering more value without leaving the core product.
User Research
Design Sprint
Service Drive AI Sales Agent
Design Manager
Designed to enhance customer support efficiency, the Service Drive AI Sales Agent was built to intelligently triage inquiries and automate common service workflows. By combining conversational AI with real-time data integration, The experience reduced resolution times, eased agent workload, and improved overall satisfaction for both customers and internal teams.
AI / LLM Training
Interaction Design
In-Product App Discovery
Lead Product Designer
With a focus on contextual relevance and user trust, the in-product app discovery experience was redesigned to help small business owners find and adopt the right tools directly within QuickBooks. The goal was to surface high-value apps at the right moment in the user journey—streamlining workflows, driving app adoption, and delivering more value without leaving the core product.
User Research
Design Sprint
Service Drive AI Sales Agent
Design Manager
Designed to enhance customer support efficiency, the Service Drive AI Sales Agent was built to intelligently triage inquiries and automate common service workflows. By combining conversational AI with real-time data integration, The experience reduced resolution times, eased agent workload, and improved overall satisfaction for both customers and internal teams.
AI / LLM Training
Interaction Design
Certifications
Product School
Google Cybersecurity Professional
Manageable.Works (coaching)
Product School
Google Cybersecurity Professional
Manageable.Works (coaching)
Product School
Google Cybersecurity Professional
Manageable.Works (coaching)