Asher Peruscini

Founder // Design Engineer

2025 – 2026

Founding and building Fetchd.ai — an agentic commerce platform that makes Etsy, Shopify, and eBay sellers discoverable by AI assistants (ChatGPT, Claude, Perplexity). Designing and engineering the full product solo: product strategy, UI/UX, React frontend, multi-marketplace integration, AI-readable page generation with schema.org, and an AI traffic analytics dashboard. Addressing the shift from traditional search to AI-driven product discovery.

Founder // Design Engineer

Fetchd.ai (AI)

2025 – 2026

Founding and building Fetchd.ai — an agentic commerce platform that makes Etsy, Shopify, and eBay sellers discoverable by AI assistants (ChatGPT, Claude, Perplexity). Designing and engineering the full product solo: product strategy, UI/UX, React frontend, multi-marketplace integration, AI-readable page generation with schema.org, and an AI traffic analytics dashboard. Addressing the shift from traditional search to AI-driven product discovery.

Founder // Design Engineer

Fetchd.ai

2025 – 2026

Founding and building Fetchd.ai — an agentic commerce platform that makes Etsy, Shopify, and eBay sellers discoverable by AI assistants (ChatGPT, Claude, Perplexity). Designing and engineering the full product solo: product strategy, UI/UX, React frontend, multi-marketplace integration, AI-readable page generation with schema.org, and an AI traffic analytics dashboard. Addressing the shift from traditional search to AI-driven product discovery.

Founder & Design Engineer

CaseLab.App

2024 – 2025

Founded and shipped CaseLab.app — an AI-native platform helping product teams turn scattered artifacts into story-driven case studies. Led end-to-end product strategy, LLM orchestration, and go-to-market. Achieved product-market fit, scaled to 500+ users, and exited via acquisition in under 10 months — reducing a multi-day workflow to under 60 minutes.

Founder & Design Engineer

CaseLab.App (AI)

2024 – 2025

Founded and shipped CaseLab.app — an AI-native platform helping product teams turn scattered artifacts into story-driven case studies. Led end-to-end product strategy, LLM orchestration, and go-to-market. Achieved product-market fit, scaled to 500+ users, and exited via acquisition in under 10 months — reducing a multi-day workflow to under 60 minutes.

Founder & Design Engineer

CaseLab.App

2024 – 2025

Founded and shipped CaseLab.app — an AI-native platform helping product teams turn scattered artifacts into story-driven case studies. Led end-to-end product strategy, LLM orchestration, and go-to-market. Achieved product-market fit, scaled to 500+ users, and exited via acquisition in under 10 months — reducing a multi-day workflow to under 60 minutes.

Head of Product Design (M6)

Bark.com (Lead Gen/Service Marketplace)

2022 – 2024

Led strategic transformation to an AI-first, mobile-first platform — aligning 25+ stakeholders around LLM-integrated workflows that made mobile the primary revenue driver, achieving 63% YoY revenue growth. Scaled design team from 2 to 10 and shipped AI-assisted features across onboarding, quote generation, and support.

Head of Product Design (M6)

Bark.com (Lead Gen/Service Marketplace)

2022 – 2024

Led strategic transformation to an AI-first, mobile-first platform — aligning 25+ stakeholders around LLM-integrated workflows that made mobile the primary revenue driver, achieving 63% YoY revenue growth. Scaled design team from 2 to 10 and shipped AI-assisted features across onboarding, quote generation, and support.

Lead Product Designer (M5)

Workday (FinTech)

2020 – 2022

Simplified SAP-scale enterprise tooling for thousands of non-technical users — improving task completion efficiency by 35% — and drove design and adoption of Workday's Customer Success portal, contributing to $23M YoY revenue. Elevated design from service function to strategic partner in a matrixed, multi-stakeholder environment.

Lead Product Designer (M5)

Workday (Fintech)

2020 – 2022

Simplified SAP-scale enterprise tooling for thousands of non-technical users — improving task completion efficiency by 35% — and drove design and adoption of Workday's Customer Success portal, contributing to $23M YoY revenue. Elevated design from service function to strategic partner in a matrixed, multi-stakeholder environment.

Lead Product Designer (M5)

Workday (FinTech)

2020 – 2022

Simplified SAP-scale enterprise tooling for thousands of non-technical users — improving task completion efficiency by 35% — and drove design and adoption of Workday's Customer Success portal, contributing to $23M YoY revenue. Elevated design from service function to strategic partner in a matrixed, multi-stakeholder environment.

Senior Product Designer

Intuit (FinTech)

2019 – 2020

Built future-vision prototypes that influenced cross-org integration and policy alignment across Intuit's ecosystem. Simplified complex financial flows across QuickBooks Online and Apps.com through modular, user-centred design — and led a 7-person PD/PM team delivering end-to-end design strategy for the Intuit Developer Group across all QuickBooks mobile products.

Senior Product Designer

Intuit (FinTech)

2019 – 2020

Built future-vision prototypes that influenced cross-org integration and policy alignment across Intuit's ecosystem. Simplified complex financial flows across QuickBooks Online and Apps.com through modular, user-centred design — and led a 7-person PD/PM team delivering end-to-end design strategy for the Intuit Developer Group across all QuickBooks mobile products.

Design Manager (M4)

myKaarma (Communications & Payments)

2015 – 2019

Built intuitive B2B2C products for automotive service drives as founding design manager — and pioneered AI-powered conversational flows that streamlined service check-ins and unlocked new digital revenue channels, predating mainstream LLM adoption by 5+ years.

Design Manager (M4)

myKaarma (Communications & Payments)

2015 – 2019

Built intuitive B2B2C products for automotive service drives as founding design manager — and pioneered AI-powered conversational flows that streamlined service check-ins and unlocked new digital revenue channels, predating mainstream LLM adoption by 5+ years.

Asher Peruscini

Asher Peruscini

Asher Peruscini

I help design & build…